Horse Sense #84
 
	In this issue of Horse Sense:
		- News
- Small Business is the US Economy
- Tips
- Finding Money for Your Pet Projects 
		(4)
 
 
	News:
 
	Dell lost a second case this year regarding its business practices.  
	Dell's support, warranties, finance terms, and rebates have come under fire.
	Unfortunately, we don't expect this trend to change.  The PC world, aided by 
	the Internet, is becoming rapidly commoditized.  Customers clamor for the 
	lowest price and discount service.  Computer hardware is rapidly becoming 
	like consumer electronics.  You can get an inexpensive TV, and perhaps one 
	that is high quality that has a long warranty, but if something is wrong 
	with it or you have a question not answered well in the manual, quality 
	support will be difficult, if impossible, to get.  High price consciousness 
	among American consumers lately is accelerating this trend.
 
	Toshiba is starting to provide manufacturers with solid state drives up to 
	512GB in size in 1.8 and 2.5 inch form factors suitable for portables, home 
	entertainment systems, and consumer and industrial electronics.
	Solid state drives are faster, take less power, make no noise, and are more 
	tolerant of heat, cold, altitude, vibration, and shock than hard drives.  
	They also boot up more quickly.  Costs on solid state drives have dropped 
	even quicker than we thought they might.  We suspect that most notebooks 
	sold by the end of next year will contain solid state drives.  OCZ is 
	shipping 1TB 3.5" drives <
http://www.ocztechnology.com/products/solid_state_drives/ocz_colossus_series_sata_ii_3_5-ssd>.
	Small Business is the US Economy
 
	Large businesses make headlines, but they aren't the US economy any more.
 
	The US Small Business Administration says:  Businesses with fewer than 500 
	employees account for 99.7% of all firms in the United States.  Small 
	businesses have generated 64 percent of net new jobs over the past 15 
	years.  Small firms produce 13 times more patents per employee than large 
	firms.
 
	The National Federation of Independent Business (NFIB) says:  American small 
	business is the world's third largest economy (trailing only the U.S. as a 
	whole and Japan).  70% of college graduates say they want to work for a 
	small employer rather than a large company.  43% of U.S. small business 
	owners believe the economy will improve in the next 6 to 12 months.  
	Businesses employing fewer than 100 people (excluding those self-employed 
	who employ only themselves) constitute 96 percent of all employers.  
	American small business produces roughly one-half of the privately generated 
	Gross Domestic Product in the country.  91 percent of small business owners 
	contributed to their communities during the last year through volunteering, 
	in-kind contributions, direct cash donations, or some combination of these.
 
	Tips:
 
	App Manager from FileHippo.com will quickly scan your system and give you an itemized list of links you can 
	click to download the latest updates to your programs.  It won't help with 
	most Windows updates or paid programs and it won't identify security holes.  
	If you want to get a more comprehensive scan of your system, try my earlier 
	tips on Belarc and Secunia.  Both of them are more comprehensive, but Update 
	Checker is much faster, easier to use, and helps you update the most 
	commonly used shareware you might use.  Of the three, it is the one I'd 
	recommend to those with the least technical savvy, but technical 
	sophisticates will find it refreshingly quick, simple, and easy to use.
 
	Finding Money for Your Pet Projects 
	(4)
 
	Here are some ideas on how to find money for your pet projects and how to 
	spend that money wisely.  Some may be obvious to you.  Others may seem to 
	repeat a point I've already made, but that is only natural since we are 
	talking about improving on the same basic processes.  Looking at the problem 
	from a different direction sometimes triggers a revelation.
 
	Ask us how you to get a Return on Grief (tm).  Of course, if you have any 
	ideas or comments you would like to share with us, we are listening!
 
	(1)  Reexamine what you are doing.
	(2)  Say no.
	(3)  Use consultants.
	(4)  Get a better warranty.
	(5)  Do less.
	(6)  Get someone else to do it who values your business.
	(7)  Think small.
	(8)  Be prepared.
	(9)  Maintain what you have in good order.
	(10)  If you can't hire staff, consider outsourcing functions.
 
	(11)  Consider different methods of paying for what you need.
	(12)  Use free stuff.
	(13)  Consider bulk buying, even if it costs you more now.
	(14)  Buy for the long term.
	(15)  Start at the right end of the problem.
	(16)  Use dates wisely.
	(17)  Keep a wish list.
	(18)  Cut recurring costs.
	(19)  Cut your licensing by using only what you need.
	(20)  Go green or turn it off.
 
 
	(21)  Buy the latest and greatest.
	(22)  Don't be afraid to stick with an oldie but a goody.
	(23)  Retask and reuse.
	(24)  Anything that saves you time is probably worth paying for.
	(25)  Have Uncle Sam pay for it.
	(26)  Renew on time!
	(27)  Kill the budget!
	(28)  Stop (or start) the vicious cycle.
	(29)  Procrastination kills (and saves).
	(30)  Ditch the big contract.
 
	(31)  Build a safe, strong, infrastructure.  I've seen lots of projects fail 
	because people looked only at the latest and greatest exciting software and 
	hardware they were getting, forgetting that they needed other hardware and 
	software to make it work well.  Infrastructure isn't sexy, but you always 
	need to start with a good foundation.  For example, a new computer is great 
	only if you can get electrical power to it easily and connect it to a 
	network.  Oh, and it should be reliable.  One major federal agency bought a 
	lot of networking gear, but couldn't plug it in because they couldn't power 
	it.  Over a year later, they had the same problem because power and wiring 
	were in a different budget controlled by someone else.  Another agency 
	bought new computers and couldn't connect them to the network for months 
	because they didn't have the right networking adapters.  A third agency's e 
	mail servers crashed so often that people didn't trust them.  Reliability 
	and resiliency are much more important than speed or other features.  Your 
	car isn't much use to you if it won't get you from here to there or breaks 
	down all the time.
 
	(32)  Trade in.  Trade up.  Buy (almost) new.  Buy used.  You may not have 
	to or need to buy new equipment.  You can trade old hardware, even from a 
	different manufacturer, in on new models and get at least some value for it 
	rather than selling it yourself.  Sometimes the deals are excellent.  You 
	can often trade in an older hardware model to get a significant discount on 
	a newer one.  Manufacturer refurbished equipment is sometimes available at 
	prices up to 50% off retail.  This equipment can't be sold as new because it 
	was once sold and returned to the manufacturer for some reason (bad box, 
	missing manual, customer didn't want it, dented/scratched case, loaner/demo 
	returns, etc.).  The manufacturers usually thoroughly check out this 
	equipment and offer a warranty on it that is the same as that of new 
	equipment.  You can also buy used equipment and save a bunch of dough, 
	though you will usually only get a 30 to 90 day warranty unless it has one 
	that already exists, though some warranties may not be transferrable to a 
	new buyer.  In general, software is licensed, not sold, so even if you buy 
	new equipment, you may not have the right to use the software that runs on 
	it.  Some software is tied to certain hardware, so you aren't allowed to use 
	it elsewhere.  You can relicense some software.  Some companies also allow 
	you to transfer your license as a gift to someone else.  Software licensing 
	can get complicated fast, so ask questions!
 
	(33)  Settling is OK.  There is a saying in this business that you can have 
	price, features, or performance and at best you can pick any two.  It 
	is true.  Nothing is perfect.  Shopping forever for something is an 
	expensive waste of time.  I'm told the Marines have a 70% rule.  If it has a 
	70% chance of success, go for it!  That is a pretty good rule.  You 
	will also save quite a bit of money, time, and effort over making it 
	"perfect." (See tip 5)
 
	(34)  Going with your gut is OK too.  Return on Grief (tm) is a good metric 
	because it makes you think of the soft factor.  Making a good decision isn't 
	just about adding up X number of features, getting to 70% and automatically 
	buying something.  You have to feel that 70% number is OK.  More than that, 
	you have to feel that it is good business.  At Iron Horse, we walk away from 
	millions of dollars worth of business for lots of reasons, many of them 
	having to do with our gut.  There is no business worth an ulcer.
 
	(35)  When it goes south, where are you?  Things go wrong.  It happens.  
	If it does, a warranty is nice.  A contract is nice.  But, a relationship 
	with someone you can trust to be your champion when the dragon is attacking 
	your village is what you really want.  I tell all of our suppliers, "If it 
	is good, tell me.  If it is bad, tell me day before yesterday so I can do 
	something about it.  I understand things can and will go wrong, but I expect 
	you to do everything you can to minimize the damage."  Really listen to 
	those who go out of their way to give you warnings, set realistic 
	expectations, and discuss worst case scenarios.  They will be your 
	champions.  Keep them informed.  Give them the tools they need.  Don't 
	ignore them or treat them as disposable commodities.  Champions are of your 
	own making.
 
	Buy from someone who will be your champion.  You want them to care about you 
	and your business.  This is a lot more likely with a smaller provider.  If a 
	manufacturer isn't meeting a client's needs, Iron Horse has no problem 
	advocating for our customer or switching to another manufacturer.  You want 
	to work with a small vendor for a number of reasons (see <
http://www.ih-online.com/hs55.html> 
	on why to buy from a value added reseller).
	(36)  Be nice.  Yelling, demanding, threatening, withholding, and other 
	negative tactics are often used with vendors.  It works with them about as 
	well as it does between a husband and wife.  On the other hand, recognizing 
	a good job, being thoughtful, being kind and polite all pay dividends.  Good 
	business relationships save time, money, effort, and result in fewer 
	ulcers.  I've been known to sweeten deals with thousands of dollars in labor 
	and products to customers because they made an effort to be a good partner.
 
	(37)  Don't play the blame game.  From a business and personal standpoint, 
	this is totally useless and will cost you dearly.  I often stop the blaming 
	and bleeding of time and money by saying, "OK, let us just say that I'm to 
	blame.  Now what?  How do we fix this?"  Once you stop blaming, you can 
	concentrate on the problem solving.
 
	(38)  Promote your people.  Get other people.  Look at what you need to do 
	to make your business work.  Let us say you had a limo business.  Your 
	cars need to be well maintained because they are necessary for your 
	business, but your real business is getting people from here to there.  
	Your drivers don't have to be able to service the cars.  The same is true of 
	your computing environment.  You can "promote" your people by taking the job 
	of managing the computing environment away from them and putting it in the 
	hand of professionals.  In doing so, you will free up their time to do their 
	real work and often pay a lot less to get the computing tasks done.  And, if 
	you have routine computing tasks, you could have someone from outside the 
	company take care of them, pay them a fraction of a full time salary, and 
	let your IT people concentrate on higher value projects and needs.  In 
	addition, the same people who would have handled their own computing 
	problems (perhaps badly), will be more satisfied and productive.  That is a 
	huge Return on Grief(tm).
 
	(39)  Let it all hang out.  Tell others of your problems.  It will feel 
	liberating, especially if you are talking to someone who cares.  So what if 
	they are a possible supplier?  Be honest.  If you lie to your doctor because 
	you are embarrassed, don't be surprised if he treats your cold rather than 
	your hemorrhoids.  Sure, you may not want to admit you have problems like 
	that, but do you want to wait until things become even more unbearable?  See 
	the article on the trust deficit in <
http://www.ih-online.com/hs60.html>.
	(40)  It is the little things that often count the most.  Want to be more 
	productive?  Get a bigger monitor.  Use a keyboard and mouse that feel 
	comfortable to you.  Pay attention to workspace ergonomics.  Use a 
	typing stand.  Wear a wireless headset so you can move around easily and 
	talk on the phone.  Get a mouse pad to help you mouse around or gel pad for 
	your wrists.  Relatively small outlays of cash can result in tremendous 
	productivity gains and user satisfaction.
 
	(41)  KISS.  Keep It Simple, Stupid.  There is a tendency to buy the latest 
	and greatest, to get something sexy and new.  There is also a tendency to 
	keep adding on to a feature or shopping list.  Simple plans, ideas, and 
	designs are more likely to be successful and will cost you significantly 
	less time, effort, and grief.
 
	(42)  Talk it out.  Try to explain to a number of people what you are trying 
	to do.  See if you can explain it to your wife and kids or to the dentist 
	next door.  If it sounds like a good idea to them, it is a good idea.  Not 
	only that, but they might point out simpler, cheaper, and easier ways to do 
	it.  I love when people ask me about something they want to do and I tell 
	them they already have what they need.  They love getting something for 
	"nothing."
 
	(43)  Sell or give it away.  Have an old piece of hardware or software you 
	don't want?  You may be able to sell it to an employee or someone else and 
	use that money to help you buy something else.  Giving stuff away is also an 
	option.  You may get a tax deduction.  Even if you don't, you could build 
	good will both inside and outside your organization with your donation.
 
	(44)  Don't distance yourself.  People want to distance themselves from 
	something they fear.  Buying anything is a frightening step into the 
	unknown.  So, you might want to handle everything with a formal proposal.  
	You might want to use an on line buying system.  You might want to conduct 
	all your business by e mail.  The big risk here is that you take the human 
	element out of the equation.  If you buy everything on line from the 
	cheapest guy on the Internet, don't be surprised when you run into problems 
	and they don't care.  You treated them as a disposable commodity, after 
	all.  Welcome feedback.  Make yourself available.  Look at alternatives.  
	When we were planning our wedding, my bride-to-be was all atwitter about the 
	cost and details of the wedding.  I didn't care.  I told her she could 
	have the wedding.  I got the marriage.  So, look to build a satisfying long 
	term relationship with someone you can trust.  You will be happier in the 
	long run.  And, in the short run, you might find something that costs less 
	and makes you just as happy.
	
		
			
				
					
						
							
								
									
									©2009 
									Tony Stirk, Iron Horse tstirk@ih-online.com