| Horse Sense #56 
						[We thought you might 
						enjoy a unique view of Iron Horse from an insider’s 
						perspective… --The editor.] Quesadillas, Scary Dogs, and Humility 
					By: Matt Benton, Iron Horse 
					Sales Consultant It seems like only yesterday I had my interview for a summer internship with Iron Horse at the Austin Grill, a nearby restaurant. I entered that interview a very cocky college student, convinced that all my years of schooling and my ability to learn quickly would make me a natural computer salesman. As I leave Iron Horse to return to school, I realize I still possess little practical technical knowledge about computers and even less about being an effective, trusted sales consultant. While this job did bring my ego down a peg or two (which, my mom will tell you, is not necessarily a bad thing), it did open my eyes to a few things that I’d like to share with you, somewhat tongue in cheek. In case you are wondering, Tony asked me to write this so you could see a fresh view of Iron Horse. 
					I have learned 
					about licensing, security products, network products, and 
					much more.  Licensing is incredibly confusing.  There is no 
					way I would have been able to figure it out on my own 
					without the help of Tony and Tom here at Iron Horse and 
					manufacturer licensing specialists.  I would strongly advise 
					talking to a licensing expert, like Iron Horse for your 
					licensing and maintenance needs.  We do this all the time 
					and can find savings and plans you might not know about. 
					People think they 
					are more secure than they are.  Before taking this job, I 
					was the same way.  I thought I was secure because I had 
					desktop anti-virus.  What I learned in my Symantec security 
					training is scary.  I now know that anti-virus is not 
					enough.  Many people think that their firewall will be 
					enough to protect them.  They are wrong.  E-mail viruses go 
					through most firewalls.  Spam overloads mail servers and 
					wastes user’s time.  Laptops are a huge security risk if 
					they do not have a desktop firewall in place.  Web content 
					filtering is becoming a must have….  You need someone to 
					talk to who will take the time to learn your business and 
					the risks it faces.  That’s why working with a dealer like 
					Iron Horse that can offer you a high degree of customer 
					service can be an asset to your business.  I can now say we 
					(including yours truly) can help you. 
					During my first 
					week, Tony took me along on one of his service calls.  Tony 
					began by talking to various people, getting a feel for where 
					everything was and how it all worked.  Then he started to 
					address the problem, doing a whole mess of things: “pinging” 
					stuff, rebooting servers, et al.  It took him a very short 
					time to diagnose the problem (faulty cables).  Then, he 
					moved onto the next problem, configuring a firewall.  That 
					problem got way too technical for me, but I could tell Tony 
					did everything in his power to solve the problem quickly.  
					Ultimately, the problem was Verizon claimed the connection 
					to the outside world was live and it wasn’t.  Tony 
					configured the hardware such that after Verizon fixed its 
					problem, everything “magically” started working.  All of the 
					things Tony fixed were things he had told the customer 
					needed to be done in an earlier email, but weren’t done, 
					which is not an uncommon occurrence. 
					Sometimes I would 
					take a break.  Hearing voice mail two hundred times a day 
					can be a little depressing without ESPN columnist Bill 
					Simmons giving me a little entertainment.  But I found out 
					early on that Tony knew when I was slacking off because he 
					set up a Cymphonix box on our network.  That box is 
					incredible.  Basically it tracks and reports on how you use 
					your own network and the Internet.  Some neat features of 
					the box are it blocks web pages that are deemed 
					inappropriate, logs all web pages visited, logs all instant 
					message conversations, allows an administrator to see 
					exactly how the network is being used, and has a fresh pot 
					of mountain grown Columbian coffee ready for you every 
					morning.  Ok, so I made that last one up.  It was also a 
					source for office entertainment as, just for fun, Tony would 
					randomly block a general website, like mapquest.com or 
					cnn.com, and wait for someone to say, “Why the #!@% is 
					mapquest blocked?”  In all seriousness, though, the 
					Cymphonix box is a powerful appliance with many 
					possibilities.  I would highly recommend it, unless you surf 
					too much ESPN and don’t want the boss to know. 
					While in my 
					Consumer Reports mode, I’d like to mention how neat the 
					Xerox solid ink printers are.  They use solid wax color ink 
					sticks instead of ink or laser toner.  The printer melts the 
					wax and then shoots it onto the paper to create clear, 
					vibrant, color images that put lasers and ink jets to 
					shame.  The marketing stuff Tom produced was simply 
					spectacular.  During the summer, anything and everything 
					that could be printed I printed on that solid ink printer.  
					Even now I am still fascinated by the technology.  And with 
					such a low price, there’s no reason not to be wowed every 
					time you print something.  If you do business with Iron 
					Horse, you will likely get a thank you card printed on that 
					amazing printer featuring one of the “Dogs of Iron Horse.” 
					Tony’s two big 
					black dogs terrified me by barking at me like I was Satan as 
					I walked in the door on that first day.  I soon learned only 
					their barks were big, and they don't bite.  The dogs and I 
					have since become great friends, and playing with them is a 
					fun break.  Beowulf still hopes to get part of my lunch, but 
					young, male, college students are not easily parted from 
					their food.  It was a good lesson.  In this job, we often 
					have to look beyond the surface to see what is really there 
					and forming a relationship is a big part of doing good 
					business.  (For the record, Beowulf and Grendel are 40 pound 
					mutts.  Beowulf is a treat hound and Grendel is an attention 
					hound.--The Editor) 
					
					Assuming everyone is willing to put 
					up with me for another summer, I plan on coming back to work 
					here.  This is a great place to work.  My co-workers are a 
					great group of people, funny, and with the exception of 
					Tony, not too geeky.  I learned real world skills.  I 
					learned about cutting edge computer products.  I even 
					learned how to take better care of my laptop in a casual 
					conversation with Tony.  I learned that sales is an 
					honorable career and real sales consultants, like those at 
					Iron Horse, start with the customer first.  They really want 
					to help and build mutually beneficial relationships.  I want 
					to continue my sales and technical education.  Also, I 
					really want to see how fatherhood is treating Tony and Tom 
					in a year, since both of their wives are pregnant.  I leave 
					with great experience, a better knowledge of computer 
					products, some great friends, and an addiction to Austin 
					Grill’s quesadillas. ©2005 Tony Stirk, Iron Horse tstirk@ih-online.com |